Simple Definition of DESIGN

Realisation of a concept or idea into a configuration, logo or brand. To plan and make decisions about (something that is being built or created). To create the plans, drawings, etc., that show how (something) will be made. To plan and make (something) for a specific use or purpose. To indicate with a distinctive mark, sign, or name.

Simple Definition of IDENTITY

The qualities, beliefs, etc., that make a particular person or group different from others. A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as clients and investors as well as employees. It is a primary goal to maintain and build this identity to accord with and facilitate business objectives.