Design / Identity

DESIGN IS NOT JUST WHAT

IT LOOKS LIKE & FEELS LIKE.
DESIGN IS HOW IT WORKS.

"STEVE JOBS"

DESIGN

verb  de·sign \di-ˈzīn\

Simple Definition of DESIGN

 

Realisation of a concept or idea into a configuration, logo or brand. To plan and make decisions about (something that is being built or created). To create the plans, drawings, etc., that show how (something) will be made. To plan and make (something) for a specific use or purpose. To indicate with a distinctive mark, sign, or name.

IDENTITY

noun,  iden·ti·ty \ī-ˈden-tə-tē, ə-, -ˈde-nə-\

Simple Definition of IDENTITY

 

The qualities, beliefs, etc., that make a particular person or group different from others. A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as clients and investors as well as employees. It is a primary goal to maintain and build this identity to accord with and facilitate business objectives.